Strategic roadmapping has been in use since the mid-1940s but it is only in the last 15 years that the theory and practice of effective roadmapping have become more prevalent. Roadmapping is a technique to create, synthesize and communicate complex information over some time horizon. It is used by organizations of all sizes and many
Strategic roadmapping events rapidly develop draft business cases for innovative solutions, but do you have the organisational machinery to turn those ideas into value? Roadmapping: Without implementation, it’s just a nice chat… You’ve invested in creating your strategic roadmap. You carefully selected the strategic topic: an imperative for your organisation. Then you selected the workshop
Simon is a VP of innovation for a large equipment manufacturer supplying the rail sector and is charged with building new momentum into the product pipeline in the next 7 years. But the link between new technologies and the commercial gains are unclear. Gillian is a commercial director in a growth SME in the chemicals